Instagram has one billion active users. Like most social media networks, Instagram has excellent features. Instagram has released many updates in the last couple of years, as Instagram continues to grow higher. The most important changes for marketing experts and businesses are Testing the removal of likes, stories; Stickers are kept growing, shopping with AR features, message expansion with Threads.
- Testing removal of Instagram likes: likes are remaining the most important metric for marketers, and Instagram still tracks them.
- Stories stickers: different stickers for Stories with various functions like countdowns or polls, or music are becoming more and more common for Instagram users. And Instagram just keeps passing the new sticker features, including the quiz sticker, recently added, and it can be very great for highly interactive stories.
- Shopping with augmented Reality: some brands are able to test a new shopping feature on Instagram that uses AR filters. Users are familiar with AR features from Instagram Stories and Posts.
- Message expansion with threads: it is a new stand-alone application that integrates with your Instagram messages.
FEATURED ON INSTAGRAM FOR MARKETERS
Since the launch of Instagram, it has introduced so many features that benefit brands and marketers – both organic posts as well as paid ads. Let’s take a look at some of the most important Instagram features for marketers and brands:
You are probably familiar with video posts on Instagram because they are regular Instagram photo posts. You can create a video up to 60 seconds long. Followers can like or comment on your Live video stream, Buy automatic Instagram likes for your video. You can tag your locations, add a caption, and you can add filters before you share the posts. More user engagement is generated by video posts than photos on Instagram.
Live video is different than video posts because, well, it is life. Followers will get push notifications telling them that they are going to an Instagram live video. Followers can like or comment on your Live video stream, buy Instagram comments for your live video. After you end it, the video is gone. Instagram Live video is one of the important ways for marketers to build brand authenticity and transparency. These band authenticity and transparency are more important with the latest updates of the Instagram algorithm.
IGTV (Instagram Television) is an application within Instagram. IGTV allows the users to share videos that are up to one hour long, and it is probably like a Television episode. This is one of the big news for Instagram content creators, who are into video content. Video content is one of the fastest-growing content marketing, as over 81% of the brands are using video marketing. IGTV gives marketers and brands the ability to share longer video content.
One of the most significant additions to Instagram is Stories features. Instagram stories are ay similar to Snapchat. After 24 hours, Instagram stories will vanish. Within 24 hours, you can view Instagram Story as many times as you want. At the top of your follower’s feed, stories display as little circles.
SHOPPABLE TAGS IN INSTAGRAM STORIES
It allows businesses or brands to tag their products or services in their photos. Now business and brands can tag their products inside Stories as well. This is one of the best ways to showcase your services or products in user-generated content or in live action.
MORE INSTAGRAM STORIES FEATURE
Image viewing up to ten(10) seconds, video recording up to fifteen(15) seconds, you can add unlimited stories, direct messaging within stories, you can track the total count of views, and also you can track who has viewed your story.