Instagram has a massive strength of over 1 billion users worldwide. Make use of all trending features to reach success for your brand or business. Among all those features, IGTV will be perfect for sharing more information about your product or services. IGTV is a separate app, which is entangled on the Instagram platform. On this platform, people are allowed to upload high-quality videos for up to 1 hour. Marketers, content creators can step into the IGTV platform to promote their business. Moreover, long-form videos offer plenty of opportunities for creators to add more information to their videos. If you have decided to start an IGTV channel, you need to plan your IGTV channel’s content. Posting interesting content will gain bags of engagement.
In this article, you are going to spot some of the engaging content ideas for your IGTV channel.
Share Teasers Or Sneak Peek
Did you know? Sharing short clippings will increase your audience’s expectations and generate buzz among them. It is like a teaser. You can use those teasers or sneak peek kinds of content when launching a new product or service. You can also use this method when you have an idea to repost your old content. It doesn’t take much time to create it.
Educate Your Audience: Tutorial & How-To Content
Did you know? Tutorial kinds of content are getting popular on the IGTV platform. Moreover, you can use this type of content to promote your business. Also, you can share more information about your business. Tutorials help to teach the audience how to do something or how to use products or services. On the other hand, you can share your knowledge or skill with your audience.
Through this, you can help your audience who is interested to learn or solve their problem. These kinds of videos will assist you to connect more with your audience.
Feedbacks Or Reviews
Reviews or feedback type of content is popular on social media. Actually, it’s an excellent way to engage with the audience. Usually, these kinds of content will bring more engagement and comments. Moreover, IGTV comments make your video attractive and give more exposure to your content. It is up to you to share reviews about anything. It can be about sports, films, products, and more. Remember, your reviews must be unbiased, talking about both positives and negatives. Create them with a friendly tone.
What About Webinars
An online class or talk is a webinar. You can either extend your content or keep it in short clippings. The webinar is an excellent method to share rich content with your audience. Through this, you can catch the potential customers for your business. Also, IGTV allows you to add desirable links in the description part. By putting links in the description part, you can direct your people to the perfect landing page.
Upload More Bloopers
When it comes to videos, sharing scripted content than unscripted is working well. So, you don’t need to delete or waste your bloopers. After you upload your original content within one or two days, share that particular video’s bloopers. This will receive bags of engagement to your video. Remember, people love to engage with natural and simultaneous content. Like bloopers, behind-the-scenes is also effective content to gain traction. Through behind-the-scenes, you can give daily updates to your audience.
Wrapping It Up
It is crucial to get feedback about your content from your audience. Also, you can ask for content ideas or suggestions from them. It helps you to gather audience choice of content and how your content is working with them. I hope you have enjoyed the article; sure it will guide you through creating engaging content for your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.